The Power of Analytics for Your Business

The Power of Analytics for Your Business

AnalyticsAttracting new customers and maintaining relationships is essential to your survival as a business owner. Without customers, nothing else exists.

The advent of the internet has completely changed the dynamic between customers and businesses. People are no longer limited to one region to purchase their products. Coupled with the wealth of information available at their fingertips, people are far better equipped to make informed decisions.

The response from businesses is to meticulously track, analyze, and predict future consumer behaviour through the use of powerful statistical tools and data collection. The use of data to predict and adapt to changes in customer behaviour is known as analytics.

Analytics in Action

Analytics have been in use for some time, but the level of depth and sophistication of the modern tools vastly exceeds what was once in use. They make it possible for companies to accurately predict what your needs and wants will be as a consumer.

Have you ever been shopping for a specific product and then start seeing ads for that exact product appearing other places on the web?


The Power of Analytics

It’s not necessary to understand the math behind analytics to make use of them. As a small business owner, identifying and securing your desired demographic is incredibly important. These three tips help explain why they can be such a powerful tool.

  • Adjust and formulate your marketing strategies more easily
  • Easily break down the behaviour of each demographic
  • Quickly respond to changes in the customer sentiment


Analytics are simply a tool. They provide you with a detailed statistical breakdown of every purchase made and everything said about your business to help you make better-informed decisions. They cannot guide your behavior, only influence it.

While it seems logical for business owners to keep track of their customer’s behaviors, many are unaware of the most basic details of their desired demographics. With analytics, you will no longer fly blind; rather, you will know the effect each decision you make has on your overall performance. In turn, this will make it easier to make well-informed decisions based on facts rather than supposition.


If you need help making sense of analytics for your business, contact local Vancouver Business Coach Rob Carol. 

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