How Do You Find Your Customers?
Starting a successful business requires you to have an incredibly diverse skill set. It isn’t enough to be good at just putting a plan to paper, being a convincing salesperson, managing your money and finances, or improving upon existing products and services. You must have ALL of these skills under one roof to succeed. This is why you will need to hire people to help you.
With that said, none of it matters if you can’t find your customer base. If you want your business to succeed, you need to know who your customers are, find them, and make them loyal to your brand. By understanding who your customers are, you can target their specific needs and wants.
Here are some of the ways you can build your customer base alongside your business:
- Know who you want your customers to be
- Consider the profile of the people that buy from you
- Harness the power of analytics
Know who you want your customers to be
Once you have decided on the niche your business will occupy, you’ll need to figure out what kinds of customers you want to attract. A business that is more specialized has fewer opportunities has fewer opportunities to attract prospective customers; however, it also means that you’re faced with less competition.
Having a good understanding of who your customers are will make it easier to drum up interest in what you have to offer. A muddled message that targets no one in particular will do little to bring in business.
Consider the profile of the people that buy from you
Once you have an idea of what your ideal customer looks like, you can then hone in on attracting that particular demographic. While each customer is unique, certain demographics have overlapping tastes and behaviours.
- What kind of products/services do they look for?
- What kind of deals and promotions are they more likely to respond to?
Harness the power of analytics
Analytics has been around for some time, but only within the past ten years or so have small businesses begun to harness the power of analytics. Analytics is the statistical breakdown and analysis of data points for the purposes of formulating new strategies.
Modern software allows you to track nearly every conceivable aspect of your customer’s behaviors:
- What they search for
- What they ask for
- How long they spend on pages
- How much they click on certain links
- And more!
Analytics don’t tell you what to think; rather, they only provide information. What you do with this information is up to you, but if you use it properly, you can give yourself a major advantage over your less-informed competitors.
Are you having trouble finding your customers? Business Coach Rob Carol can help! Contact Rob to receive your FREE, NO OBLIGATION Consultation.