How do you cultivate the right company culture for your business?

How do you cultivate the right company culture for your business?

Company CultureAs a business owner, it’s up to you to create a company culture that encourages excellence, while still promoting a sense of belonging. Your employees will only move in the direction that you lead them. The company culture in your workplace starts at the top and trickles down from there.

Setting the right tone for your business is a daunting task for those unfamiliar with how to go about it. Fortunately, there are a few simple, yet powerful steps you can take to seed your business with the right behaviours and mindset. They are:

  • Never play favourites
  • Hold yourself to the highest standard
  • Set goals and follow-up, but acknowledge success


1. Never play favourites

It’s only natural that you’ll get along with certain personality types better than others. But that does not excuse or justify treating those people better than others. When you allow subjective factors like that to influence who you hire and promote, you undermine the integrity of your workplace.

Instead, let the employee’s work ethic and performance be the sole dictating factor in their promotion. That focus on excellence will work its way down to the lowest employees in your company.


2. Hold yourself to the highest standard

You set the tone of your workplace. Your employees will follow your lead; the standard you set for yourself will be the standard that your employees ultimately hold themselves to. If you hold them to a different standard than what you hold yourself to, you will lose your respect and credibility as a leader.


3. Set goals and follow-up, but acknowledge success

Employees do not start off apathetic and unmotivated. Rather, a failure of leadership has led that person to become disengaged with their job. Prevent that process by beginning by setting clear goals and empowering the employee to achieve them.

If your employees know that you are acknowledging what they do and entrusting them to perform at their best, they will go above and beyond what is expected of them. An employee without goals is an unproductive one, but one that is micromanaged will begin to doubt their own abilities and self-worth. You must be able to find the right balance between the two.


Are you looking for guidance on how to cultivate the right company culture for your growing business? Take advantage of a FREE Business Coaching Session and learn how Business Coach Rob Carol can help you. 

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